Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resul. Dr helen goworek the drapers sustainable fashion conference. Helen joined durham university in 2019, after previously working at the university of leicester as msc marketing programme leader. The buyer has a central role in influencing what consumers. Fashion buying by helen goworek is a small textbook focusing in on the fashion buying aspect of retailfashion careers. Fashion buying by helen goworek and a great selection of related books, art and collectibles available now at. The book does a wonderful job of covering every aspect of fashion buying. See the complete profile on linkedin and discover helens connections and jobs at similar companies. Containing case studies of fashion buyers working for. Dr helen goworek, ba hons, ma, phd, sfhea durham university. Helens teaching and research explore various aspects of marketing, with specific interests in buying behaviour, product development and sustainability.
View helen goworeks profile on linkedin, the worlds largest professional community. Fashion buying and merchandising has changed dramatically over the last 20 years. She is the author of books on the fashion business. Helen worked in industry in buying and design management in the clothing industry for several years.
Everyday low prices and free delivery on eligible orders. Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Helen goworek higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Helen discusses the cycles of fashion, fashion trends, fashion pricing, and gross profit calculations. Buying is a multifaceted job, which typically involves fashion forecasting, rangeplanning, garment sourcing and budgeting. Helen goworek fashion buying is second only to design as a career option for fashion graduates and is a key component in the fashion retail business. Before becoming an academic i was employed as a fashion designer and buyer. Buy fashion buying, 2nd edition 2rev ed by goworek, helen isbn. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multifaceted job, which typically involves fashion forecasting. Helen goworek associate professor in marketing durham. Her experience in industry includes having worked in both buying and design for several major uk fashion retailers. She is the author of books on the fashion business, retailing and sustainability. Fashion buying by helen goworek paperback, 2007 for sale.
Buy fashion buying by helen goworek from waterstones today. Click and collect from your local waterstones or get free uk delivery on orders over. Her experience in industry includes having worked in both buying and design. Fashion buying, 2007, 200 pages, helen goworek, 1405149922, 9781405149921, wiley, 2007. The elements of the fashion retail buying role are drawn together into a framework to offer academics and retailers a.
Helen goworek is currently senior lecturer in fashion buying, merchandising and product development at nottingham trent university. Helen goworek is currently senior lecturer in fashion buying. I specialise in research into retail buying and design in the fashion industry, with an emphasis on sustainability. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Buying is a multifaceted job, which typically involves fashion forecasting, rangeplanning, garment.
Fashion buying 2nd edition 2007, published by blackwell. Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. Containing case studies of fashion buyers working for major retailers, this text provides an. Helen goworek is senior lecturer in fashion buying, merchandising and product development at nottingham trent university.